Dark Wood Coffee’s potential market segments Market segmentation is the practise of discovering and marketing to specific subgroups of a target market by first categorising those customers. Dark Woods Coffee can earn money in several segments: Inns, diners, and carts all serve coffee They acquire coffee beans from the shop to make and sell coffee and espresso beverages. Their coffee shops, drive-thrus, and cart-based waiters provide a variety of coffee and espresso drinks. Restaurants Those who dine here are provided coffee and espresso. Merchandise Stores Buyers of Dark Woods Coffee in bulk or ready-to-sell buy the beans to resell to their own customers (Condos and Davis, 2016). Unlike other sorts of consumers, grocery shops do not create drinks for their customers. Expansion in Busy Cities The London Coffee Market Report predicts that 19 million Londoners will drink gourmet coffee by 2020. Gourmet coffee drinks include cappuccinos, lattes, and frozen and iced coffee drinks li